As part of my day to day business, I have a number of companies and people approach me with various business propositions from the latest products to the latest technology and everything in between .

Recently I decided it was time to research a software program that I thought would make the process of sending out newsletters and notifications to our customers in a far more efficient way than our current system.

I made contact with the software business owner and we spent the next couple of weeks discussing how their system would benefit our company, how to use and implement the system in an efficient manner.

During this period, Bill the owner, was very attentive calling me from the USA every other day to ensure I was satisfied and on track with our pending investment.

Long story short we made payment for the software and you won't believe what happened next? Yup absolutely nothing... after seven days.. no call, no confirmation, not even an email to tell us how to access our brand spanking new software program.

So me being me I decided to send Bill the following email with the subject line: We miss you.

Like you, I'm sure he did not miss the point.


Hi Bill,

I thought I would share a story with you.


John arrives at the Pearly Gates.

St. Peter tells John that he has the unique opportunity to take a look around at Heaven AND Hell and decide where he wants to spend eternity.

John takes a little stroll around Heaven. Nice puffy clouds, people hanging around playing harps, smiling, peaceful. He thinks, “that looks pretty nice” and he hops in the elevator down to Hell.

The doors open and the devil shows him into a big room… WOW… What a party! People dancing, singing, laughing, having an amazing time.

“Now,” he thinks, “this is the way to spend eternity!”

He jumps back on the elevator and runs to tell St. Peter that while Heaven is certainly lovely. Hell is simply an awesome party and that is his choice.

John jumps back on the elevator and when the doors open he is shocked to see flames all around, people screaming with fear and pain, etc…

John quickly runs to find The Devil and says, “What happened? I was just here and it was a giant party… how could this be?”

“Simple,” replies The Devil. “Before you were a prospect; now you’re a client!”






Geoff Grace




16+ brands. 2000+ products. one supplier

p.  +64 (09) 5272851

tf.  0800 88 34 34

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651 Rosebank Rd, Avondale, Auckland 1026