As director of education for Universal Companies (www.universalcompanies.com), Anita Lumpkin is charged with creating step-by-step protocols for the unique spa treatments she develops to help salons keep their menus fresh and fun. Salon owners can follow the same process she does when developing their own treatment protocols.

Our Trainer visited 4 different Nail Salons, around New Zealand, to try out pedicures, and was amazed to experience the differences in treatments and prices. As a Salon owner or manager, how often do you put yourself in your client’s shoes or your employees? No, pun intended.

A marketing buzz must be directed at different types of people—current, prospective, and new clients. Promotional specials can be the key to long-term sustainability in your salon business. Experienced and successful salon owners have been using salon promotions and loyalty programs for years to keep salon traffic flowing, increase sales, and attract new clientele.

The sun is the skin’s worst enemy and causes premature aging if it is not looked after and protected. Even after spending time in the sun with protection, we need to think about using products to heal and repair the skin to delay the signs of ageing.

Hot Stone

Takes a massage to the next level by warm and hot stones as an extension of the masseuse’s hands. Contrasting temperatures manipulate the contraction and dilation of muscle, moving fluid between tissue, improves circulation and aids repair and relief. This technique can be combined with deep tissue massage for a detox! Warming up the muscles allows the therapist to work more deeply faster relieving stiff and tired muscles. Wouldn’t recommend if sunburnt, don’t enjoy heat or medication that thins the blood.Swedish

Your skin can look great at any age, naturally it will change over time, but healthy skin always shines with vitality, even if it’s no longer ‘model perfect’.

Sun and UV Damage – Starts Young and Never Ends

We often associate tight squeaky skin after cleansing with a job well done; it’s considered a sign of a good thorough clean, especially for oily skin.

Miscellar Cleansing Water claims to be the 1 in 3 product, so it it time to throw away the cleanser, toner and moisturiser?

The relationship between celebrities and cosmetics is nothing new. However, it seems that we have entered a new era. It’s easy to assume that celebrities will just slap their name on any old product to make a bit of extra cash, but even the biggest names in the industry are keen on ensuring their beauty lines stand out from the crowd.

If social media is not a part of your salon’s marketing plan, then it should be.  If social media already is a part of your marketing plan – great! And we’ve got 5 ways to you improve your salon social media efforts.

Promoting your salon, special offers and events. There are many ways to get your message out there to promote your business.  For those a little wary of social media – it is a growing phenonium and fast becoming the preferred way to advertise that it isn’t a ‘flash in the pan’ that will disappear like a fashion trend – it’s here to stay the platforms for social media are getting smarter every day.  This is a trend that isn’t going away!