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Promoting your salon, special offers and events. There are many ways to get your message out there to promote your business.  For those a little wary of social media – it is a growing phenonium and fast becoming the preferred way to advertise that it isn’t a ‘flash in the pan’ that will disappear like a fashion trend – it’s here to stay the platforms for social media are getting smarter every day.  This is a trend that isn’t going away!

Read more: Advertising On A Budget

Are you looking to get more clients to walk in the door of your salon or spa? Marketing is probably the number one concern for salon owners as it can seem impossible and quite expensive at times. If you are not getting enough clients, chances are you need to switch up your promotion tactics and kick it up a notch.

Read more: 9 Effective Ways To Get New Clients to Your Salon

What is the best way to find out about your clients’ experience? When it comes to learning about your client base, there is rarely anything more effective than a customer survey. For decades, surveys have given guests a chance to voice their opinions or concerns about a business. A well thought out survey can open the lines of communication between you and your guests, and even help predict your clients’ behavior.

Read more: 13 Question Survey for Your Salon

With Mother’s Day only days away, it’s time to start thinking about what can your business do that’s unique from the rest, while still driving revenue. With Mother’s Day spending on the rise, there are several ways to cater to clients who are looking to pamper some of the most beloved women in their lives. Here are 5 ways you can help your clients celebrate Mom.

Read more: 5 Ways to Help Your Clients Celebrate Mum

Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know it’s one of the most overlooked and least understood metrics in business -- even though it’s one of the easiest to figure out. Why is this particular number so important? Mainly because it will give you an idea of how much repeat business you can expect from a particular customer, which in turn will help you decide how much you’re willing to spend to “buy” that customer for your business.

Read more: Understanding the Lifetime Value of Your Customer

One of the best ways to grow your salon business is to implement a solid referral strategy. You can build up your client base and fill your days for weeks to come using the strategies I am going to cover for you here.

In this article I am going to share my five favourite strategies for generating referrals, plus the one thing you absolutely must do if you want to get referrals using Facebook and other social media platforms.

Read more: 5 ways to get more referrals for your salon
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