Are you looking to get more clients to walk in the door of your salon or spa? Marketing is probably the number one concern for salon owners as it can seem impossible and quite expensive at times. If you are not getting enough clients, chances are you need to switch up your promotion tactics and kick it up a notch.

What is the best way to find out about your clients’ experience? When it comes to learning about your client base, there is rarely anything more effective than a customer survey. For decades, surveys have given guests a chance to voice their opinions or concerns about a business. A well thought out survey can open the lines of communication between you and your guests, and even help predict your clients’ behavior.

With Mother’s Day only days away, it’s time to start thinking about what can your business do that’s unique from the rest, while still driving revenue. With Mother’s Day spending on the rise, there are several ways to cater to clients who are looking to pamper some of the most beloved women in their lives. Here are 5 ways you can help your clients celebrate Mom.

Running out of ideas to market your salon? We carefully crafted the best marketing techniques for the salon business. Here’s the ultimate list for 65 marketing tips and ideas to promote your salon.

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Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know it’s one of the most overlooked and least understood metrics in business -- even though it’s one of the easiest to figure out. Why is this particular number so important? Mainly because it will give you an idea of how much repeat business you can expect from a particular customer, which in turn will help you decide how much you’re willing to spend to “buy” that customer for your business.

One of the best ways to grow your salon business is to implement a solid referral strategy. You can build up your client base and fill your days for weeks to come using the strategies I am going to cover for you here.

In this article I am going to share my five favourite strategies for generating referrals, plus the one thing you absolutely must do if you want to get referrals using Facebook and other social media platforms.

The following information will bring you up-to-date about the Health and Safety at Work Act 2015 (HSWA) that came into effect on the 4th April 2016, and the increased levels of fines for non-compliance. Health and Safety Compliance is now no longer optional.

Results of the 8th edition of UEBT Biodiversity Barometer show that understanding of the issue is rising significantly around the world. Consumers are ready to contribute to protection of biodiversity, but need information and reputable brands to guide their choice.

As part of my day to day business, I have a number of companies and people approach me with various business propositions from the latest products to the latest technology and everything in between .

Recently I decided it was time to research a software program that I thought would make the process of sending out newsletters and notifications to our customers in a far more efficient way than our current system.

Sometimes when we retail, we shy away from showing the clients everything they need because of the little nagging voice in our heads telling us not to SELL too much. We don’t want to appear pushy or greedy.

Everyone knows the importance of re booking a client, but imagine the benefits to your business if you were to PLAN BOOK your clients!

I cannot stress enough the importance of product knowledge when it comes to making sales. Those who have learned everything they can about the products they sell have a distinct advantage over those who don’t.